MI Studios x SJo Accessories
We are excited to announce that the ethical textile jewellery brand, S Jo accessories has joined our portfolio of clients.
MI Studios will be in charge managing the content and collaboration strategy of S Jo accessories for social media and e commerce. The brand has already collaborated with MI Studios for the creation of their 2016 lookbook.
SJo creates original, one of a kind accessories, drawing inspiration from traditional textile craftsmanship and handcrafted by artisans mainly women from villages in Pakistan.
S jo works through ‘Threads of the Indus’, a design-led research and development project committed to empowering village-based marginalised craft communities towards creating social change through their own agency. Central Saint Martins (UAL) textile design (weave) graduate, Seher Mirza, initiated the project in 2009/10, as part of her PhD design research at the Royal College of Art, London.